The biggest mistake that you do with your content and digital engagement  marketing..

The biggest mistake that you do with your content and digital engagement marketing..

Imagine that you own a unisex salon- Haircuts, Spa and Make-ups are a daily part of your routine,  you hire an awesome salon manager, who is adept at her work and meticulously plan your store functioning. She keeps the salon running smoothly, the customers happy, and the competitors at bay. She’s amazing at her job, and you don’t know what you’d do without her. But over time, you notice a trend. People are less into haircuts and facials. Your regulars keep talking about the trendy new styles of haircuts and facials, they’ve been getting elsewhere. So you make a decision. […]

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Things, you don’t know that you don’t know about social media

Things, you don’t know that you don’t know about social media

The biggest challenge that you might be facing in crafting your social media strategy is, though you are getting a good number of followers, but they are not engaged enough to become your customers. Oooops!!! It is not easy, although it is not impossible. Give them what they want and they will for sure appreciate your effort and are more likely to become your customers. You just can’t keep on implementing tactic after tactic, you have to optimize your conversion. A brand promoted on social platforms that stand out among the noise, reaches customer’s psyche and compels them to act, is a […]

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Is your customer age between 8-18 years?

Is your customer age between 8-18 years?

If your answer is yes, please spare a few minutes to read what we have brought for you, it is specially written for you. The biggest challenge that you must be facing in dealing with them is, ‘How should I talk to them’, so that your brand would appeal to them, not only with an eye towards future sales, but also in order to attract top young talent. Customers in such age group are generally referred as teenagers or Gen Z.  It is estimated that by 2020, Gen z will make up a staggering 40 percent of the total population. […]

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