10 Reasons Why a Business Website Needs a Blog!

10 Reasons Why a Business Website Needs a Blog!

Blogs are said to be the best medium to communicate ideas and information to the masses. They are the best platform for content publishing and community building in internet marketing. Blogs easily spread responsiveness among the users through interactivity and audience engagement and incite consumers’’ purchase decision. Your site should deliver useful content consistently which will bring more and more people to it as they will get benefited from your site’s content. Even search engines prefer blogs over other mediums as they are content based. Recent surveys reveal that companies that blog have more indexed pages and inbound links. It helps your […]

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You own a small business? Here’s how Digital Marketing Can Be True Blessing for You

You own a small business? Here’s how Digital Marketing Can Be True Blessing for You

Marketing your product or service to your customers has never been easy, and the task increases manifold when you own a small or medium business enterprise. Your major focus as a small business owner is always to keep your budget and fixed cost low so that the profit margin increases. Things like lack of awareness, unwillingness to explore new opportunities are some of the primary reasons that abstains SMEs to carry out their marketing plan effectively and reach their target customers. But with the advent of internet everything has changed, a metamorphosis has taken place and the complete scenario of […]

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8 IDEAS TO MAKE YOUR TRADE SHOW PARTICIPATION AN AWESOME EXPERIENCE:

8 IDEAS TO MAKE YOUR TRADE SHOW PARTICIPATION AN AWESOME EXPERIENCE:

Each year, each one of us attend, organize or sponsor events that are largely meant to work towards our lead generation goals and strategy. Personally, I believe that events should yield more than just lead generation, they can help accelerate the sales funnel, build brand awareness, develop customer relationships, and more. But normally we all focus on lead generation, hence I’ve mapped out few ideas that can help you achieve your tradeshow goals, based on my learnings. However, before sharing with you all the ideas, just keep in mind the following: What would your specific audience or attendees desire at […]

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The biggest mistake that you do with your content and digital engagement  marketing..

The biggest mistake that you do with your content and digital engagement marketing..

Imagine that you own a unisex salon- Haircuts, Spa and Make-ups are a daily part of your routine,  you hire an awesome salon manager, who is adept at her work and meticulously plan your store functioning. She keeps the salon running smoothly, the customers happy, and the competitors at bay. She’s amazing at her job, and you don’t know what you’d do without her. But over time, you notice a trend. People are less into haircuts and facials. Your regulars keep talking about the trendy new styles of haircuts and facials, they’ve been getting elsewhere. So you make a decision. […]

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Things, you don’t know that you don’t know about social media

Things, you don’t know that you don’t know about social media

The biggest challenge that you might be facing in crafting your social media strategy is, though you are getting a good number of followers, but they are not engaged enough to become your customers. Oooops!!! It is not easy, although it is not impossible. Give them what they want and they will for sure appreciate your effort and are more likely to become your customers. You just can’t keep on implementing tactic after tactic, you have to optimize your conversion. A brand promoted on social platforms that stand out among the noise, reaches customer’s psyche and compels them to act, is a […]

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Make your employees an important ingredient of your social media recipe

Make your employees an important ingredient of your social media recipe

These days asking your employees whether they use social media is like asking them whether they are breathing!! Of course, they use and they should, there is nothing wrong with it. In fact, a recent study indicates that employees can post, share, comment, tweet and still perform at peak levels – sometimes even more than their less plugged counterparts. These days’ companies abstain from making policies which prevent employees from using social media, in fact, many of the companies make brand ambassadors from among their employees and use them to leverage social media presence and they involve their employees heavily […]

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