Yaggyaseni Mittra

Yaggyaseni Mittra

What is the best thing you like about your profession/Job? In today’s world, when the stress levels are so high, it is necessary that we all maintain a healthy and fit life. Motivating others to be fit and seeing them enjoying my session is the best thing I like about my profession. When I see my trainees smile, it gives me immense happiness. And when I train my clients, I also get fit in the due course. If given a chance to replace a Bollywood actress who would that be and why? Kareena Kapoor Khan, her dressing sense is awesome. […]

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Diksha Pal

Diksha Pal

What is the best thing you like about your profession/Job? Happy faces of Students once they get their visas and they move ahead for their study destination satisfies me a lot. If given a chance to replace a Bollywood actress who would that be and why? I resemble Kangana’s rural girl character Daattoi in Tanu Weds Manu returns because I lived my childhood in a rustic setup and dreamt myself to make a dent in the universe.I am crazy, determined, courageous, straightforward and simpleton like her. Who is your ideal woman, what you particularly like about her? Princess Diana…I love […]

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Mrs. Vijaylaxmi Somani

Mrs. Vijaylaxmi Somani

What is the best thing you like about your profession/Job? Ans –The best thing about my profession is working with the children. And these children are the future of India. Also witnessing the development (in terms of education and life skills) in these children. Also, I have self-satisfaction that on my part I am contributing selflessly towards the development of the society. Who is your ideal woman, what you particularly like about her? Ans- My Grandmother is my ideal woman. She had this attitude of never giving up no matter how difficult the situation be. She was always smiling and […]

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Ways to reduce your bounce rate

Ways to reduce your bounce rate

Let us first understand what bounce rate is? You know Google Analytics and when you check your website performance on the dashboard, you can see it. It is actually the number of visits in which your visitor leaves your website from just the landing page without surfing your website anymore. It means it is the percentage of site visitors who come to your website and leave after only seeing a single page. A high bounce rate indicates that site appearance pages aren’t related to your visitors. It is important to have a lower bounce rate, reason being, if the bounce […]

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Three things no one tells you in a Digital Marketing Training

Three things no one tells you in a Digital Marketing Training

Digital Marketing has become a day-to-day word, on one hand, entrepreneurs are fighting to mark their presence on the internet and on the other hand, students and job-seekers are searching for good institutes where they can learn it! Learning digital marketing is a fun and a creative pursuit, but, not an easy task. You have to learn a lot of things together, right from how the website works, SEO, SMM to Google Adwords and Affiliate marketing. Ideally a good training on digital marketing gives you fair insights into all the aspects of digital marketing, but still, there are a lot […]

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You own a small business? Here’s how Digital Marketing Can Be True Blessing for You

You own a small business? Here’s how Digital Marketing Can Be True Blessing for You

Marketing your product or service to your customers has never been easy, and the task increases manifold when you own a small or medium business enterprise. Your major focus as a small business owner is always to keep your budget and fixed cost low so that the profit margin increases. Things like lack of awareness, unwillingness to explore new opportunities are some of the primary reasons that abstains SMEs to carry out their marketing plan effectively and reach their target customers. But with the advent of internet everything has changed, a metamorphosis has taken place and the complete scenario of […]

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8 IDEAS TO MAKE YOUR TRADE SHOW PARTICIPATION AN AWESOME EXPERIENCE:

8 IDEAS TO MAKE YOUR TRADE SHOW PARTICIPATION AN AWESOME EXPERIENCE:

Each year, each one of us attend, organize or sponsor events that are largely meant to work towards our lead generation goals and strategy. Personally, I believe that events should yield more than just lead generation, they can help accelerate the sales funnel, build brand awareness, develop customer relationships, and more. But normally we all focus on lead generation, hence I’ve mapped out few ideas that can help you achieve your tradeshow goals, based on my learnings. However, before sharing with you all the ideas, just keep in mind the following: What would your specific audience or attendees desire at […]

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The biggest mistake that you do with your content and digital engagement  marketing..

The biggest mistake that you do with your content and digital engagement marketing..

Imagine that you own a unisex salon- Haircuts, Spa and Make-ups are a daily part of your routine,  you hire an awesome salon manager, who is adept at her work and meticulously plan your store functioning. She keeps the salon running smoothly, the customers happy, and the competitors at bay. She’s amazing at her job, and you don’t know what you’d do without her. But over time, you notice a trend. People are less into haircuts and facials. Your regulars keep talking about the trendy new styles of haircuts and facials, they’ve been getting elsewhere. So you make a decision. […]

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Things, you don’t know that you don’t know about social media

Things, you don’t know that you don’t know about social media

The biggest challenge that you might be facing in crafting your social media strategy is, though you are getting a good number of followers, but they are not engaged enough to become your customers. Oooops!!! It is not easy, although it is not impossible. Give them what they want and they will for sure appreciate your effort and are more likely to become your customers. You just can’t keep on implementing tactic after tactic, you have to optimize your conversion. A brand promoted on social platforms that stand out among the noise, reaches customer’s psyche and compels them to act, is a […]

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Make your employees an important ingredient of your social media recipe

Make your employees an important ingredient of your social media recipe

These days asking your employees whether they use social media is like asking them whether they are breathing!! Of course, they use and they should, there is nothing wrong with it. In fact, a recent study indicates that employees can post, share, comment, tweet and still perform at peak levels – sometimes even more than their less plugged counterparts. These days’ companies abstain from making policies which prevent employees from using social media, in fact, many of the companies make brand ambassadors from among their employees and use them to leverage social media presence and they involve their employees heavily […]

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