Let us first understand what bounce rate is?
You know Google Analytics and when you check your website performance on the dashboard, you can see it.
It is actually the number of visits in which your visitor leaves your website from just the landing page without surfing your website anymore. It means it is the percentage of site visitors who come to your website and leave after only seeing a single page. A high bounce rate indicates that site appearance pages aren’t related to your visitors.
It is important to have a lower bounce rate, reason being, if the bounce rate is high it clearly means that your visitor does not interact with the content of your website and left to search for maybe your competitor’s website.
If the bounce rate is high, it is a good indication of the fact that your visitor found something interesting on your website which solved his problem and gave him a solution. As a marketer, you should strive to reduce your bounce rate.
There are a number of ways in which you can do that, major among them is
Your website: Since it is the place where your customers land, it should be informative with a good layout and navigation. The website should be such that when a visitor visits it, he instantly understands where he will find a solution to his problem, on which page of your website and how he will reach that page.Marketers usually make this mistake and focus more on the design of the website without being concerned about how his visitor will know where the actual information is. The best way to resolve this is to consider yourself as a visitor and then design the website, this will give you knowledge of how your website layout should be.
One of the most important things that marketers usually miss out on is the content of the website. They generally avoid it thinking that the customer does not have time to read about your content. On the flip side, think from a customer perspective, he needs information to know how his problem will be solved and this can be achieved only when you write simple but classy content.
Always remember that there is no substitute for a good website and it helps you reduce your bounce rate considerably.
Tip: Go for classy but simple layouts.
Check website loading time: Simply enter the name of your website in any of the SEO tool checker available online and know the site loading time of your website. If it is anywhere between 0 and 6, it is great but anything greater than that is a cause of concern.
Please understand that a higher speed loading time fails to keep your visitor engaged and he just cannot wait, when he know he has lot of other options to check. A good speed of your website helps your visitor to immediately land on your landing page and get solutions to the problem he is looking for.
Tip: Use following ways to reduce your site loading time:
- Restructuring the number of elements on your page
- Use CSS instead of images
- Merging multiple style sheets into one
- Decreasing scripts and placing them at the bottom of the page
Optimize for keywords: Agree or not, but key words play a significant role in increasing or decreasing your bounce rate. If you have adopted latest SEO guidelines and used key words which are just right for your brand, it is likely that your customers will land on your website and make a purchase too. It will help you to reduce the bounce rate of your website.
On the contrary, if the key words are improper, there are lesser chances of customers visiting your website for a service.
Tip: Always remember, before you publish a page or the website, check that its title tags and Meta description perfectly exemplify the content of the page so that your visitors are less likely to bounce.
Up-dated content: If you want your visitors to spend some quality time on your website, it is important that you give them good content to read. When they will read, they will surely spend more time and it will result in more engagement. When they will spend more quality time on your website, your bounce rate is sure to dip. Add new and fresh content which is trendy too, it will bring more and more visitor to your website.
Tip: Check that your site’s flow is well designed, up-to-date and your content is fresh & original and easy to use in order to decrease your bounce rate.
Practice internal linking: One of the most important but the most neglected aspect of SEO is internal linking. To decrease your bounce rate, it is important that you ask your SEO person to practice lot of internal linking, so that visitors are enticed to check other pages of your website that results in lowering bounce rate.
Tip: It’s plain and simple and it keeps visitors on your site.
Avoid use of pop-ups: Imagine a visitor visiting your website and instead of reading the content of your website, he is greeted with a pop-up asking him to fill his details and then allowing him to check the website. Isn’t it annoying?
A pop-up is a perfect no-no for any kind of website, it only annoys the customer and force him for something which he is actually not interested in. Asking for customer detail is not wrong, but asking him to fill the detail at a time when he has not even visited your website is not appreciable. A pop-up simply looks like a marketing gimmick and leaves customer with a bad impression.
Instead fill your website with right keywords, relevant content and information which your customer is looking for, this will help lower the bounce rate and eventually more leads and business for your company.